Advertising – hello27.net

Facebook Advertised False Jersey Shop Site

“The most funny internet thing of the year to me” happened today with one of the advertisement at my facebook. TLDR; False NFL jersey site obviously made from China was trying to fish me but just gave me a big laugh..

funny name of ShaunELITE Gaming’s posting… Huh?
Price of $29.9? You gotta be kidding me – if you want to promote your price, you usually advertise the price as either $29.99 or $29.90 not “$29.9” – this sounds like ‘off the boat’ (Yes I am one of the ‘off the boat’ although took an airplane….)
“Book Now” button at advertisement… booking what?
Site address was jerseyssc.com and further clicking the site’s various page showed .html page – haha this is so 90s
‘Contact Us’ page showed two email addresses – one from domain name of customfansshop.com & one gmail address telling me “obviously I am a Chinese gmail user- maybe born at 1989” 🙂
‘About Us’ page has typo on its own site name as “jrseyssa.com” and Under Armour is one word like “UnderArmour”

This ad and this ridiculously made fake site made my busy day LOL… 🙂

After big laughing – then “sadly” I was wondering whether this is the product of detailed scientific targeting – targeting someone who looked NFL (yesterday was MNF so I looked lots of Seahawks news) on the browser and whose English skills might be challenging..? Ah.. wait a sec – is it me? 🙂

—

Facebook에 말도 안되는 가격에 Black Friday 광고가 떠서 보다 빵터지게 웃었다…

일단 이름도 웃긴

ShaunELITE Gaming이름으로 posting
가격이 29.9불 이란다.. 29.99도 아니고 29.90도 아니고..
Facebook 광고의 버튼도 “Learn More”도 아니고 “Shop Now”도 아니고 “Book Now” 란다…뭘 예약해야하나욤?
그래서 간 주소는 jerseyssc.com.. site address에 .html나오는 쌍팔년도 각 보소..
Contact Us를 봤더니 NFL official이라믄서 customfansshop.com 주소 혹은 gmail 주소.. 아마 89년생 후이린빙씨가 작업한듯..ㅎㅎ
About Us도 가관.. 설명 중 심지어 자기네 web page 주소도 틀리게 써놓고…ㅋㅋㅋ UnderArmour 는 Under (space) Armour인데…

신나게 웃고 나니 갑자기 이게 고도의 타케팅 – 어리버리한 영어 못하는 아시안을 타겟으로 한 광고일수도 있다는 생각에 갑자기 서글퍼지고 소름졌다..우씨…

2019.12

Layoff & Online Media Advertising

Today was a bit of tough day at work – slightly different to initial rumors or communications, I learnt some of my immediate colleagues were being asked to look for new chapter in the work. Well, some things can happen and it also can happen to any one at any time, so this should be one of the moment for all to “continue the show”

However, one moment that really bothered me the most was when I was scrolling down my facebook app and noticing some obviously targeted advertisings. Don’t get me wrong, as I worked for online media business for few years, I totally get the fact that this is a perfect moment to pitch the service and especially via facebook – where people tend to be truthful on their work profile – with “target” company’s employees. But, I think, at least, the expressions or wordings on ads might have crossed the line a bit to targeted audience.

I strongly believe this is not a good way to promote things – especially taking advantage of other’s challenges – Would anyone love these ads if that person realizes these ads are targeting that person’s pains with direct words? This was a World Taekwondo Federation moment…

Personally, I think they should have toned down on their expressions or pretended they have not targeted specific companies at least on the words in ad.

Small attention to details can make big difference…

요 몇일 인력 조정과 관련하여 회사 주위가 떠들썩했고 예상과는 약간 다르게 우리 조직도 영향을 받았다. 뭐 이제 미국 직장 생활 10년차 – 이런일에 쉽게 놀라지도 않을 정도로 심장에는 굳은살이 하나둘씩 생기고 있다.

허나 눈쌀 찌뿌러트리게 만든건 누가 봐도 내가 이 회사 직원이라고 facebook에 써놨기 때문에 그걸 바탕으로 targeting된 광고를 뿌리는 회사들이 었다는 점…. Targeting이 나쁘다는게 아니다. 단, 적어도 이런 “안좋은 소식”과 관련해서 target할때는 최소한 target해서 뿌린다는 인상을 주지는 말아야 하지 않을까? 내가 직접 당사자였다면 지금 느끼는 불쾌함보다는 수천배 더 불쾌했을 것 같다. “내가 짤리니 좋니?”

고객 설문조사할 때 잘 작성된 설문지들은 다 타겟을 정하고 설문을 하는걸 알지만 구지 모르는 척 티를 내고 설문을 한다.. 그런 소소한 섬세함이 아쉬우면서 무서운 세상이다…

2017.7